Social Engineering: A Simplified Guide for Self-Protection

By: Aditya Ahluwalia, Intern & Aspiring Entrepreneur – DigitalXForce

Social engineering is an age-old tactic that involves manipulating individuals to divulge sensitive information or perform actions that could be quite detrimental. With increased digitization, social engineering has become more sophisticated and prevalent than ever before.

In this article, I will discuss types of social engineering attacks, effective strategies for self-protection, and valuable insights to enhance your awareness. As a comprehensive guide, this article prepares you for the wild, wild West of social engineering attacks in a simple-to-understand approach, with practical tips that you can implement to protect yourself and your organization – especially if you are very active on potentially exploitative networks across the web.

By acquiring this knowledge and implementing preventive measures, you can effectively safeguard yourself from the dangers posed by social engineering.


In today’s world where technology continues to advance at an unprecedented rate, the threat of cyber-attacks, particularly social engineering attacks, is becoming increasingly prevalent across the digital landscape. It is necessary for individuals to understand the fundamental concepts of social engineering and equip themselves with the necessary tools to defend against threats.

What is Social Engineering?

Social engineering is a technique used by cybercriminals to manipulate individuals into compromising their sensitive data or performing actions that may compromise their security posture. These include all tactics used by individuals or groups to exploit and gain unauthorized access to sensitive information, systems, or resources. Social engineering attacks often involve targeting human behavior rather than technical vulnerabilities in computer systems.

Protecting yourself from social engineering attacks involves being aware of the tactics used by attackers and taking steps to secure your personal information. By being aware of social engineering risks, you can safeguard against these attacks.

Types of Social Engineering Attacks

Social engineering attacks are becoming increasingly sophisticated and can happen to anyone. There are several tactics used by cybercriminals to exploit victims and gain access to personal information, financial resources, and various other forms of online data during a social engineering attack.


Phishing is one of the most common types of social engineering attacks, where attackers send emails or messages that appear to be from a reputable source, asking for sensitive information or to click on a malicious link.

Smishing, or SMS-Phishing, is phishing but through messages instead of emails. Vishing is phishing but through methods of calling.

Real world example: SolarWinds Cyber-Attack

–  The attack involved a sophisticated phishing campaign, where unsuspecting employees were tricked into downloading and installing the compromised software updates, unknowingly granting access to the hackers. The attackers were able to gain unauthorized access to the systems of numerous SolarWinds customers, including several government agencies and major corporations.


Whaling is another type of attack that follows the same protocol as phishing, but instead of the information being replicable for millions of users, it is personalized for a specific individual who is normally higher up in their company’s status. 

Real world example: Ubiquiti Networks Incident

– In this case, cybercriminals targeted Ubiquiti Networks, a well-known manufacturer of network equipment and IoT devices, where they managed to impersonate executives within the company and sent convincing emails to higher ups, tricking them into transferring significant sums of money to fraudulent accounts.


Pretexting is where attackers use a false identity to gain access to information or resources. This can be through calls, texts, mail, or even just pretending to be a different person in real life. 

Real world example: Twitter Bitcoin Scam. 

– In this incident, hackers used pretexting techniques to manipulate Twitter employees and gain access to high-profile accounts. The attackers posed as internal IT personnel and called the employees, convincing them to provide login credentials and other sensitive information.

With this information, the hackers took control of numerous verified accounts, including those of prominent individuals and companies, and used them to promote a Bitcoin scam, resulting in financial losses and reputational damage.  


Baiting is when scammers tend to lure in an online consumer to sign up to create a new account, normally through ads or online promotions, hoping that their info will be the same across their other accounts. 

Real world example: Cambridge Analytica Scandal.

– In this case, the British political consulting firm, Cambridge Analytica, used baiting techniques through fake accounts on social media platforms, particularly Facebook. The firm created and deployed quizzes, surveys, and personality tests that enticed users to participate by providing their personal information and granting access to their social media data.

These fake accounts and deceptive tactics were used to gather vast amounts of user data, which was then utilized for targeted political advertising and influence campaigns.

Quid Pro Quo:

Quid Pro Quo is when a person calls another individual to inquire about a service by stating a common issue and having them exchange their information with the caller to fix it.

Real world example: Equifax Data Breach.

– In this case, hackers exploited a vulnerability in Equifax’s systems and gained unauthorized access to sensitive personal information of approximately 147 million individuals. Following the breach, scammers took advantage of the situation by posing as Equifax representatives and contacting affected individuals.

They offered free credit monitoring or assistance with securing their data in exchange for personal information, such as social security numbers or financial details. This quid pro quo tactic, where scammers promised a service or benefit in return for sensitive information, further compounded the impact of the data breach and increased the risk of identity theft and fraud for the victims.


Tailgating is a physical breach whereby an attacker gains access to a physical facility by asking the person entering ahead of them to keep the entrance open. The attacker may impersonate any plausible identity to increase their chances of tricking their way inside.

Inside the facility, the trespasser can steal devices, access confidential information, and scout out the facility. 

Real world example: Supermicro Supply Chain Attack. 

– In this instance, it was discovered that a group of hackers gained unauthorized access to the supply chain of Supermicro in one of their facilities. The attackers inserted malicious hardware components into Supermicro’s servers during the manufacturing process. These compromised servers were then sold to various organizations and used in their infrastructure.

It is important to be aware of these types of social engineering attacks so you can protect yourself as well as others.

How to Protect Yourself From Social Engineering Attacks

Protecting oneself from social engineering attacks requires a combination of awareness, caution, and proactive measures. By being aware of the actions mentioned earlier, individuals can be more cautious when encountering unexpected communications or suspicious alerts. Secondly, it’s important to verify the authenticity of any request for personal or sensitive information before providing it.

Double-checking email addresses, contacting the supposed sender, or confirming the legitimacy of the source are good ways to confirm whether or not the link or contact is trustworthy. Additionally, implementing various unique passwords across platforms, regularly updating software, and using two-factor authentication are quick and easy ways of fortifying digital security.

Be mindful of sharing personal information on social media as it can increase the risk of targeted attacks. That is why I highly recommend using the specific platform’s privacy settings. Ultimately, fostering a healthy skepticism, practicing due diligence, and staying updated on emerging social engineering techniques are key to effectively protecting oneself from these malicious attacks.


In conclusion, developing the skills of social engineering is crucial to safeguard oneself in today’s digital era. The techniques employed by attackers in social engineering attacks vary greatly, ranging from deceptive emails to fraudulent phone calls.

It is vital to stay vigilant and familiarize oneself with the tactics utilized by these attackers. By gaining an understanding of the diverse forms of social engineering attacks and implementing effective strategies for self-protection, individuals can significantly minimize their vulnerability to such scams.

Additionally, staying updated with the latest cybersecurity awareness tips and adopting best practices to safeguard personal information online is essential. Always remember, being proactive is the key to warding off social engineering attacks, and taking the necessary precautions can safeguard against potential financial and personal repercussions.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

How Can We Help?

Lets collaborate for mutual success